CSIR-Indian Institute of Integrative Medicine
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Indian Consumers : Studies & Cases for Marketing Decisions

by Mehta, Subhash.C.
Type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1973Description: xvi,336p.Subject(s): COMPOUNDS, TRANSTIONAL METAL | consumers choice | ehaviour | Indian Industry | Marina-Economic Botany, Szilla | market research | Marketing | PHARACOLOGY | purchasing | research studies | CASES | CONSUMERS | DECISIONS | INDIAN | MARKETING | STUDIESOnline resources: http://library.iiim.res.in:80/cgi-bin/koha/opac-detail.pl?biblionumber=24866
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